FOR IMMEDIATE RELEASE

CARE FOR SOME CHEMICALS WITH YOUR CAFE LATTE?

  Organic all naturalZsweet® offers a great tasting choice

SAN CLEMENTE, Calif. (Feb. 26, 2007) - Most people would say, "Of course not! " But the choice for those who take their coffee sweet has been either sugar - high in calories and glycemic index - or artificial sweeteners that include chlorine, phenylalanine or aspartic acid. That's not much of a choice.

            Good news: Zsweet, a new, zero calorie organic all-natural sweetener, has launched into Whole Foods Market and other retailers nationwide.

Organic all-natural Zsweet® is a blend of erythritol (pronounced ee-rith-ri-tol) and natural fruit extracts as flavor enhancers. Erythritol occurs naturally at low levels in many fruits and such fermented foods as soy sauce, cheese, wine and beer.   This proprietary blend is what makes organic all-natural Zsweet® taste like sugar - without the sugar worries.   Zsweet measures like sugar, and unlike other products, it can be used in baking and cooking, as well as flavoring hot and cold drinks.

"As we were developing organic all-natural Zsweet we felt it was important to provide a product that was healthy, great-tasting and safe for diabetics." explains Tim Avila, founder and father of two Zsweet devotees. "My own family has been impacted by the grave consequences of diabetes. I already had deep roots and hands-on experience in producing natural consumer health products, and wanted to create a product that would help my own family as well other people who are battling health concerns such as obesity and diabetes."  

            The market research firm Packaged Facts predicts that sales in the low- and no-sugar market will rise to $5 billion by 2008. Meanwhile, natural and organic products now reach nearly every American household, according to the 2005 IRI/SPINS Consumer Drivers Study. Zsweet believes that many of those consumers will be happy to find a safe alternative to sugar.

Zsweet can be found at Whole Foods Markets nationwide and many other natural grocers including Chamberlin's in Florida, and Mother's Markets and Mollie Stone's in California.

            A complete store finder is at www.zsweet.com , where the products may be purchased directly. The website also contains nutritional information and a selection of tasty recipes from Chef LaLa, chef, nutritionist and author of "Latin Lover Lite."